Klaviyo Email Marketing Agency for Shopify and Shopify Plus
Klaviyo Expertise for Shopify Email, SMS and Retention
FoldTech works with Klaviyo on Shopify and Shopify Plus stores, covering email marketing, SMS, automated flows and the segmentation behind them. The aim is lifecycle communication that reflects how customers actually buy, using the store data Klaviyo already receives from Shopify.
One Klaviyo Strategy for Email, SMS, Flows and Segmentation
Email marketing, SMS and automated flows work better when they are planned as one programme rather than separate channels. We set up the segmentation that decides who hears what, connect it to the Shopify data Klaviyo syncs about products, orders and browsing, and build lifecycle communication around it. Retention comes from the whole sequence being coherent, from the first welcome message through to a win-back long after a customer last ordered.
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Klaviyo work planned around the store, its data and its customers.
We start with the account itself: how Klaviyo is connected to Shopify, what data is flowing through, which flows already exist and how the list is segmented. That review usually explains why current messaging is or is not landing, and shows where the gaps in the customer journey are.
From there we plan the flows, campaigns and segments worth building, design the templates they use, and add SMS where it fits alongside email rather than duplicating it. Once live, performance is reviewed and the programme keeps being adjusted as the catalogue and customer base change.
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Vollebak
Ecommerce Store Support & Growth
Klaviyo Agency
Klaviyo Strategy for Shopify Brands
Klaviyo does a lot, and most accounts use a fraction of it. We look at what the store is actually trying to achieve — first orders, repeat purchases, reactivating lapsed customers — and build the Klaviyo setup around those objectives instead of switching on every available feature.
That covers the account structure, how email and SMS work together, which flows earn their place, and how campaigns fit alongside the automation. On Shopify and Shopify Plus it also means making sure Klaviyo is receiving the store data the strategy depends on.
Cambridge Satchel
Shopify Plus Design & Development
Klaviyo Flows & Automation
Automated Klaviyo Flows for Customer Journeys
Flows carry most of the work in a retention programme because they respond to what a customer has just done. We build welcome flows for new subscribers, abandoned cart and browse abandonment flows for sessions that did not convert, post-purchase sequences after an order, and win-back flows for customers who have gone quiet.
Back-in-stock notifications are added where the catalogue makes them relevant. Each flow is set up with its own timing, entry conditions and exit rules, so customers are not pulled into several sequences at once or messaged about something they have already done.
Vollebak
Ecommerce Store Support & Growth
Klaviyo Segmentation
More Relevant Customer Segmentation
Segmentation is what stops a Klaviyo account from sending the same message to everyone. Klaviyo holds purchase history, browsing behaviour, engagement and profile data from Shopify, which is enough to separate first-time buyers from regulars, recent customers from lapsed ones, and engaged subscribers from those who have stopped opening.
We build segments that a team can actually use week to week, then apply them to both campaigns and flows. Keeping messaging relevant also protects list health, since subscribers are far less likely to disengage when what arrives reflects their relationship with the store.
Harbour Lifestyle
Shopify Bespoke Theme
Klaviyo Email Design
Email Design That Fits Your Brand
Emails are part of the brand experience, so they should look like the store rather than a default template. We design Klaviyo templates around the existing brand: typography, colour, imagery and the way products are presented, with a clear hierarchy that works on a phone as well as a desktop inbox.
Templates are built to be reusable, so the team can put a campaign together without rebuilding a layout each time. Accessibility, readable type and sensible fallbacks are handled as part of the build rather than afterwards.
Candy Kittens
Shopify Retainer Support & CRO
Klaviyo SMS
Connect SMS with Your Retention Strategy
SMS is a more immediate channel than email and a more intrusive one, so it works best when it is used sparingly and for messages that suit it: an order update, a short-window promotion, a back-in-stock alert. Running it inside Klaviyo means it shares the same profiles and segments as email.
We plan where SMS adds something rather than repeating an email, set up consent collection correctly, and build flows that use both channels in sequence. The result is a single retention programme rather than two that happen to run in parallel.
111SKIN
Shopify CRO Services
Klaviyo Integration
Connect Klaviyo with Your Shopify Technology Stack
Klaviyo is only as useful as the data reaching it. The Shopify connection is the foundation, covering customers, orders, products and on-site behaviour, and it needs to be set up properly before anything built on top of it will behave as expected.
Beyond that, stores commonly connect loyalty, subscription, reviews and CRM or customer data platforms so that points balances, renewal dates, review requests and wider customer records can be used in segments and flows. Those are examples rather than a fixed list — we work through the integrations a particular store relies on and connect the ones the retention programme actually needs.
FAQs
Klaviyo Agency
A Klaviyo agency helps Shopify brands plan and manage email marketing, SMS, automated flows, customer segmentation, campaign design, reporting and retention journeys using Klaviyo.
Yes. Klaviyo can connect with Shopify so customer, order, product and behavioural data can support email and SMS campaigns, segmentation and automated customer journeys.
Common Klaviyo flows for Shopify include welcome journeys, abandoned cart reminders, browse abandonment, post-purchase emails, customer win-back flows, back-in-stock communication and other lifecycle messages based on available store data.
Klaviyo segmentation groups customers using data such as purchase history, engagement, location, product interest, order value, browsing activity and customer lifecycle stage. These segments can help brands send more relevant campaigns.
Klaviyo can support consent-based SMS alongside email marketing where the required features are available. Email and SMS can be coordinated across campaigns, automated flows and customer lifecycle communication.
Yes. FoldTech can review an existing Klaviyo setup across flows, campaigns, segmentation, templates, Shopify data connections and retention journeys to identify areas that may need improvement or further development.
Yes. Klaviyo email design can include reusable templates, responsive layouts, campaign structures, calls to action and brand-aligned email experiences for Shopify customers.
Klaviyo can work with a range of ecommerce tools depending on the available integrations and store setup. This can include loyalty platforms, review tools, subscription systems and other customer-data sources.
Klaviyo can support retention through targeted campaigns, automated lifecycle flows, customer segmentation, post-purchase communication, re-engagement journeys and coordinated email and SMS activity.
Useful areas to review include Shopify integration settings, customer data, consent, existing flows, segmentation, campaigns, email templates, SMS activity, reporting, third-party integrations and the overall customer lifecycle.
Collaborating with The Fold Tech was a fantastic experience. They made us feel prioritised throughout, and the entire project ran smoothly from start to finish.
Shopify experts
Let's talk ecommerce, Shopify & Shopify Plus solutions.
FoldTech helps ecommerce brands design, develop, launch, support and grow Shopify stores. From new builds and migrations to ongoing development, SEO and conversion improvement, our team can help plan the right approach for your next Shopify project.
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