Shopify Store Audits
Shopify Store Audit Services
FoldTech audits Shopify and Shopify Plus stores across user experience, conversion, development, SEO and performance, then sets out the findings as a prioritised list of practical recommendations.
Shopify & Shopify Plus Auditing Services
A Shopify audit reviews how a store actually works for the people using it and the team running it. FoldTech looks at UI and UX, site speed and performance, technical development, SEO and conversion together, because issues in one area usually show up in another.
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Our Shopify Audit Process
We start with the commercial context: what the store sells, who buys it and what the team is trying to improve. From there we review the storefront and theme code, the customer journey, analytics and search data, and the technical setup behind the store.
Findings are written up as clear, prioritised recommendations rather than a raw list of issues, so each item can be weighed against effort and likely impact. We can then walk the team through the audit and support the work that follows.
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RNLI
Shopify Retainer Support & CRO
Our Shopify Auditing Expertise
Auditing Shopify and Shopify Plus Stores
FoldTech works across design, development, SEO and conversion, so an audit can look at a store from each of those angles instead of one in isolation. That matters because a slow template, a confusing checkout step and a thin category page often contribute to the same problem.
Audits can be scoped to a single area or run across the whole storefront, depending on what the team already knows and what needs verifying.
Vollebak
Ecommerce Store Support & Growth
Shopify CRO Audits
Conversion Rate Optimisation Audits
A CRO audit reviews the journey from landing page to completed order: product pages, collection filtering, search, cart, checkout and the messaging around delivery, returns and payment. We look at analytics alongside the storefront itself so observations are grounded in how customers actually move through the site.
The output is a set of prioritised opportunities, including which ones are worth testing properly and which are straightforward fixes.
Billionaire Boys Club
Shopify Retainer Support & CRO
Shopify Technical Audits
Development & Technical Shopify Audits
A technical audit reviews theme code, app usage, custom functionality, integrations and the way the store has been extended over time. Accumulated app scripts, unused code and workarounds tend to make later changes slower and riskier than they need to be.
We report on code quality, maintainability and technical debt, and identify the areas that should be addressed before further development work is planned.
Harbour Lifestyle
Shopify Bespoke Theme
Shopify Design Audits
UI UX Shopify Audits
A design audit reviews the interface and the experience around it: navigation and information architecture, page hierarchy, content clarity, mobile behaviour, accessibility considerations and consistency across templates.
We set out where the current design is making decisions harder for customers, and what could be improved through refinement of the existing theme versus a larger design project.
CleanCo
Ecommerce Store Design & Build
Shopify SEO Audits
SEO & Ecommerce Organic Search Audits
An SEO audit covers technical foundations such as indexation, crawlability, site structure, internal linking, structured data, redirects and duplicate content, alongside on-page factors across collection, product and content pages.
We review the store against the search terms that matter commercially, then set out the technical and content work most likely to support organic visibility.
Sunnamusk
Store Design & Build
Shopify Internationalisation Audits
Global Expansion Audits
An internationalisation audit reviews how a store handles multiple markets: Shopify Markets configuration, currencies, languages and translation, regional payment and delivery options, tax and duties messaging, and the hreflang and URL structure behind it.
We also look at how international stock, fulfilment and reporting are handled, so expansion plans account for operations as well as the storefront.
Candy Kittens
Shopify Retainer Support & CRO
Shopify Site Speed Audits
Speed & Performance Audits
A site speed audit reviews what the browser is actually being asked to load: theme assets, images and media, third-party scripts, app injections, fonts and render-blocking resources, measured against Core Web Vitals on both mobile and desktop.
We separate the changes that are quick to make from the ones that need theme or template work, so performance improvements can be sequenced sensibly.
Collaborating with The Fold Tech was a fantastic experience. They made us feel prioritised throughout, and the entire project ran smoothly from start to finish.
Shopify experts
Let's talk ecommerce, Shopify & Shopify Plus solutions.
FoldTech helps ecommerce brands design, develop, launch, support and grow Shopify stores. From new builds and migrations to ongoing development, SEO and conversion improvement, our team can help plan the right approach for your next Shopify project.
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