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FoldTech Ecommerce Webinars

Shopify Ecommerce Webinars for Growth-Focused Teams

FoldTech ecommerce webinars explore practical Shopify strategy across growth, SEO, CRO, development, Shopify Plus, retention and the customer journey.

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FoldTech Shopify Ecommerce Webinars

Watch ecommerce sessions for teams building, improving and growing on Shopify. FoldTech webinars bring together the connected decisions behind sustainable ecommerce performance: development, product discovery, conversion and retention.

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FoldTech Shopify ecommerce webinar session
FoldTech team planning ecommerce strategy

Ecommerce Topics We Cover

Our sessions cover the work that shapes a Shopify store: Shopify and Shopify Plus development, technical and content SEO, conversion rate optimisation, retention and the commercial priorities that connect them.

Each webinar takes a connected view of the customer journey, helping ecommerce teams consider how development, acquisition, conversion and retention contribute to a stronger long-term growth strategy.

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Billionaire Boys Club ecommerce project
Billionaire Boys Club Shopify project

Billionaire Boys Club

Shopify Retainer Support & CRO

Shopify Ecommerce Growth

Shopify Growth Starts With the Store Experience

A Shopify storefront should make products easy to find, understand and buy while supporting the customer experience a brand needs as it expands.

Our webinars explore the practical decisions behind store structure, merchandising and development priorities, connecting ecommerce strategy to better customer experiences.

RNLI ecommerce project
RNLI Shopify project

RNLI

Shopify Retainer Support & CRO

Ecommerce SEO & CRO

Helping Customers Discover and Convert

SEO and CRO are connected in ecommerce. Search visibility can bring the right people to a store, but product pages, collections, navigation and checkout journeys shape what happens next.

We cover technical SEO, useful content, product discovery, customer research and the iterative improvements that make Shopify stores clearer and easier to buy from.

111SKIN ecommerce project
111SKIN Shopify project

111SKIN

Shopify CRO Services

Shopify Plus & Development

Building a Shopify Platform That Can Evolve

Shopify Plus and custom development create room to address more complex requirements, but the right solution depends on the business model, customer journeys and systems a store needs to support.

Our sessions consider platform decisions, integrations, performance and flexibility, balancing immediate priorities with a dependable foundation for future growth.

Vollebak ecommerce growth project
Vollebak Shopify optimisation project

Vollebak

Ecommerce Store Support & Growth

Customer Retention

Retention Is Part of the Ecommerce Journey

Retention begins with the promise a customer sees before placing an order and continues through every useful interaction after it.

We explore how ecommerce teams can connect retention strategy to the rest of their Shopify activity and build relationships beyond a single transaction.

Harbour Lifestyle ecommerce project
Harbour Lifestyle Shopify design project

Harbour Lifestyle

Shopify Bespoke Theme

Ecommerce Strategy

A More Connected Ecommerce Strategy

The strongest ecommerce strategy connects the decisions customers can see with the systems and processes they cannot, across storefront, acquisition, conversion, retention and operations.

FoldTech webinars help teams focus on practical priorities that make a store more useful to customers and more effective for the business behind it.

FAQs

FoldTech Shopify Ecommerce Webinars

Fold Tech webinars focus on practical Shopify and ecommerce topics including store development, Shopify Plus, SEO, conversion rate optimisation, retention, performance and growth strategy.

The webinars are designed for ecommerce founders, Shopify store owners, marketing teams, developers and growth-focused brands looking to improve their online store performance.

Yes. Webinar topics can include Shopify Plus development, integrations, storefront strategy, conversion optimisation, technical improvements and scaling more complex ecommerce operations.

Yes. Sessions can cover Shopify theme development, custom functionality, technical implementation, integrations, performance and other development considerations for ecommerce stores.

Yes. Webinars can explore technical SEO, site structure, content strategy, organic visibility, search performance and practical ways to improve Shopify discoverability.

Yes. CRO webinars can cover user behaviour, product and landing pages, customer journeys, testing, usability and practical changes that can help improve ecommerce conversion rates.

Yes. Sessions can include acquisition, conversion, retention, customer experience and other strategic areas that influence long-term ecommerce growth.

Relevant sessions can cover email and SMS strategy, automation, segmentation, customer retention and ways to increase repeat purchases.

Yes. Topics can include site speed, Core Web Vitals, frontend performance, technical optimisation and development decisions that affect the customer experience.

Yes. Relevant webinars can explore AI search visibility, changing customer discovery behaviour, content strategy and how ecommerce brands can prepare for evolving search experiences.

Shopify is a core focus, but many topics such as SEO, CRO, retention, performance and ecommerce strategy can also be useful to brands using other ecommerce platforms.

Yes. The webinars can provide practical guidance for internal ecommerce, marketing, development and growth teams looking to improve their understanding of Shopify and ecommerce best practices.

Relevant sessions can cover migration planning, platform considerations, SEO preservation, data migration and the technical steps involved in moving an ecommerce store to Shopify.

The webinars are intended to focus on useful, actionable ecommerce topics so brands can better understand opportunities across development, SEO, CRO, retention and store growth.

You can explore Fold Tech's Shopify services to learn more about development, Shopify Plus, SEO, CRO, migrations, integrations, support and ecommerce growth.

FoldTech client testimonial

Collaborating with The Fold Tech was a fantastic experience. They made us feel prioritised throughout, and the entire project ran smoothly from start to finish.

— Sarah, Marketing Manager at Doisy & Dam

Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

FoldTech helps ecommerce brands design, develop, launch, support and grow Shopify stores. From new builds and migrations to ongoing development, SEO and conversion improvement, our team can help plan the right approach for your next Shopify project.

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