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Eleganzaglo

Custom Glow Finder UI & Beauty GEO Engine

Industry
Fashion & Beauty
Services
Custom Shopify Development & Beauty GEO Strategy
Platform
Shopify Plus
See more work
Eleganzaglo

The Brief

Eleganzaglo is an artisan, high-end skincare and beauty brand specializing in botanical radiant-glow formulations. The brand required a modern digital storefront refresh to highlight product purity, streamline routine discovery, and establish high organic visibility across traditional search engines and AI discovery tools via Generative Engine Optimization (GEO).

  • 3rd-party app integrations
  • App integrations
  • best seo company
  • Lifestyle & Home
  • Luxury
  • Performance optimization

01

Challenges We Face

  • High friction in beauty discovery

    Shoppers struggled to determine which botanical serums matched their skin profile on unoptimized legacy product pages, driving a 62% cart abandonment rate.

  • SEO & technical schema gaps

    Unstructured product taxonomies and missing ingredient metadata kept key organic beauty search terms unranked.

  • Zero AI recommendation visibility

    Eleganzaglo was absent (0% citation rate) across conversational AI platforms when prospective buyers searched for clean botanical glow formulations.

Eleganzaglo

02

Our Solutions – Real-World Impact

  • Interactive glow finder & seamless UI

    Developed a custom skin-radiance product finder and routine builder using React.js on Shopify Plus, cutting checkout steps by 45%.

  • Structured data & technical schema engine

    Deployed dynamic JSON-LD Product and Ingredient Schema across all collections to capture rich snippet listings in search engine results.

  • Generative Engine Optimization (GEO)

    Published structured botanical guides, dermatological purity breakdowns, and Q&A content engineered for AI search engines.

Eleganzaglo

03

Results – The Impact We Made

  • Surge in e-commerce revenue

    Simplified product discovery generated a +210% increase in digital sales and a +165% rise in organic conversion rates.

  • Dominant AI & organic search rank

    Eleganzaglo established a 62% brand citation rate across AI search platforms while expanding top-3 Google keyword rankings by 790%.

  • Fast cross-device performance

    Frontend performance tuning brought page load speed down to 1.6 seconds, lowering mobile bounce rates by 44%.

Eleganzaglo
Eleganzaglo

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